Precious About Makeup (PAM)

PAM (Precious About Makeup) is a Tier 1 professional makeup supplier and retail shop in London, founded in 1996 by renowned Makeup Designers Kate Benton and Jan Sewell. It is the essential "go-to" destination for working makeup artists, students, and enthusiasts, specializing in hard-to-find, professional-grade products for beauty, bridal, SFX, and prosthetics. PAM is a leading stockist for industry staples like Kryolan, Ben Nye, and Make Up For Ever. Praised for its knowledgeable staff—all of whom are qualified, working MUAs—the store also hosts masterclasses and offers a pro-discount program, cementing its reputation as a vital resource for the UK's film and fashion industries.