PRO Makeup
Ulta Beauty, established in 1990, stands as the largest beauty retailer in the United States, offering a comprehensive selection of cosmetics, fragrance, skincare, and haircare products. Each Ulta Beauty location, including the Alameda, CA store, features an in-store salon providing a range of professional beauty services such as hair, skin, and makeup applications. The company is renowned for its unique approach of bringing together both high-end and drugstore beauty brands under one roof, catering to diverse customer needs. While praised for its extensive product variety and the expertise of its salon stylists, customer experiences can vary, with some reviews highlighting areas for improvement in store organization and service consistency.