PRO Makeup
Ulta Beauty, established in 1990, is the largest specialty beauty retailer in the United States, operating a distinctive "all-in-one" retail model. The company offers an extensive selection of over 25,000 products from more than 600 mass-market and prestige beauty brands, encompassing cosmetics, skincare, haircare, and fragrance. Each Ulta Beauty location also features a full-service salon, providing a range of hair, skin, and brow services, which contributes a high-margin component to its revenue. Praised for its broad product assortment, knowledgeable staff, and the highly successful Ultamate Rewards loyalty program, Ulta Beauty serves as a premier destination for beauty enthusiasts seeking both diverse products and professional salon treatments.