Ulta Beauty

Ulta Beauty is a prominent American beauty retailer known for its unique "all things beauty, all in one place" concept. Established in 1990, the company operates a hybrid business model, combining an extensive retail selection of over 25,000 products from more than 600 established and emerging brands, including their private label, with full-service salons in every store. Ulta Beauty offers a comprehensive range of cosmetics, skincare, haircare, fragrances, and beauty tools, alongside professional hair, skin, makeup, and brow services. Praised for its compelling value proposition and industry-leading loyalty program, Ulta Beauty serves as a comprehensive destination for diverse beauty needs, from prestige to mass-market products.