Ulta Beauty

Ulta Beauty is the largest beauty retailer in the U.S., established in 1990 with a vision to offer an unparalleled selection of cosmetics, fragrance, skincare, and haircare products across all price points. Each Ulta Beauty location, including the Athens, GA store, features a comprehensive retail environment alongside a full-service salon, providing hair, makeup, brow, and skin services. Praised for its extensive product breadth and convenient "all-in-one" shopping experience, Ulta Beauty serves as a premier destination for beauty enthusiasts seeking both mass-market and prestige brands, as well as professional beauty services.