MISS A

MISS A is a fast-growing beauty and lifestyle retailer, primarily known for offering affordable, cruelty-free makeup, cosmetics, and beauty tools, with most items priced between $1 and $1.88. Launched online in 2013 by Jean and Kenneth Baik, the company has expanded its brick-and-mortar presence, including a store at Perimeter Mall in Atlanta, GA. MISS A is particularly recognized for its in-house brand, AOA Studio, which includes popular makeup brushes and sponges often compared favorably to more expensive alternatives. The brand is praised for its accessibility and for allowing consumers to experiment with new products and trends without a significant investment.