PRO Makeup
SalonCentric is a premier wholesale distributor of professional beauty products in the United States, exclusively serving licensed beauty professionals. Established by L'Oréal USA in 2008, it operates over 585 stores across 48 states, including its Auburn, CA location. The company offers an extensive range of over 120 brands in hair, skin, nails, and barbering supplies, along with tools and equipment. SalonCentric is dedicated to providing education on the latest trends and techniques through its "Beauty Gurus" and hosts hands-on classes and demos, supporting both established salon professionals and cosmetology students. It is recognized for its commitment to business-building support and its role as a one-stop shop for the professional beauty industry.