SalonCentric

SalonCentric in Auburn, Massachusetts, is a premier wholesale distributor catering exclusively to licensed beauty professionals. Established as part of the L'Oréal USA family in 2008, this location provides an extensive inventory of over 120 industry-leading brands, including Redken, Matrix, Mizani, and Pulp Riot. The store serves as a vital hub for local stylists and salon owners, offering high-quality hair care, color, and professional tools alongside specialized education and business support. Known for its knowledgeable staff and well-organized layout, SalonCentric is a trusted partner for the professional beauty community in the Worcester County area.