ARITAUM

ARITAUM is a major Korean beauty retail store and brand, often likened to the "Sephora of K-beauty." Owned by the cosmetics giant AmorePacific, the store provides a one-stop-shop experience for discovering top Korean beauty trends. It features an extensive, curated collection of skincare, makeup, and haircare products from over a dozen of AmorePacific's renowned brands, including Laneige, Sulwhasoo, and IOPE. ARITAUM offers a wide range of products, from luxury items to more economical house-brand lines, catering to a diverse clientele. The stores are designed to be interactive, allowing customers to explore and get expert advice on products suited to their needs.