SEPHORA

Sephora, founded in France in 1970, is a leading multinational retailer of prestige personal care and beauty products. The Harbor East location in Baltimore, which opened in August 2021, serves as a comprehensive beauty destination, offering a diverse selection of cosmetics, skincare, haircare, and fragrances from nearly 340 brands, including its private label, Sephora Collection. Renowned for its interactive "open-sell" environment, Sephora encourages clients to explore and test products. The store also provides makeup application services and hosts masterclasses, supported by knowledgeable beauty advisors. With a 4.5-star rating, it is praised for its extensive product range and customer experience.