Ulta Beauty

Ulta Beauty is a premier American beauty retailer, established in 1990, offering an extensive selection of cosmetics, skincare, haircare, and fragrance products from both mass-market and prestige brands. Each Ulta Beauty location, including the store in Baraboo, WI, integrates a full-service salon providing hair, skin, and brow services. The company is celebrated for its unique 'all-in-one' retail model, which combines diverse product offerings with convenient in-store beauty services, making it a comprehensive destination for beauty enthusiasts.