
Ulta Beauty is a prominent American beauty retailer, established in 1990, that has redefined the beauty shopping experience by offering "All Things Beauty, All in One Place®". Headquartered in Bolingbrook, Illinois, Ulta Beauty operates as the largest beauty retailer in the United States, providing a comprehensive assortment of cosmetics, fragrances, skincare, haircare, bath and body products, and beauty tools from over 600 established and emerging brands, including its own private label. Each Ulta Beauty location, including the Barboursville, WV store, features a full-service salon offering a range of hair, skin, makeup, and brow services. The company is recognized for its commitment to personalized service, an inviting store environment, and its industry-leading Ultamate Rewards loyalty program. Ulta Beauty also actively engages with its community through initiatives like hosting masterclasses with industry experts and brand founders.