Ulta Beauty

Ulta Beauty, founded in 1990, is the largest specialty beauty retailer in the United States, renowned for its unique "all-in-one" business model. It seamlessly integrates a vast retail selection of over 25,000 products from more than 600 established and emerging brands, spanning both mass-market and prestige beauty, with a full-service salon in every store. These in-store salons offer a comprehensive range of services including hair, skin, makeup, brows, and ear piercing. Ulta Beauty is celebrated for making beauty accessible to all budgets and fostering strong customer loyalty through its industry-leading rewards program.