PRO Makeup
Sephora is a renowned French multinational retailer of personal care and beauty products, established in Limoges, France, in 1969 and part of the LVMH Group since 1997. Operating a global omnichannel network of over 3,000 stores, including its location at The Summit in Birmingham, AL, Sephora offers an unrivaled selection of nearly 500 prestige beauty brands, alongside its popular private label, Sephora Collection. The company is celebrated for its innovative "assisted self-service" retail model, encouraging customers to explore and test products, and provides personalized recommendations and beauty services such as makeovers and classes. It serves as a premier destination for makeup, skincare, fragrance, and haircare enthusiasts, consistently praised for its diverse product range and immersive shopping experience.