SEPHORA

Sephora is a global leader in prestige beauty retail, founded in France in 1970 by Dominique Mandonnaud. Acquired by LVMH in 1997, it has expanded to over 2,700 stores worldwide, entering the US market in 1998. Sephora revolutionized the industry with its unique, open-sell environment, allowing customers to test products before purchasing. The Braintree location offers a vast assortment of curated brands, including cosmetics, skincare, and fragrances, alongside its own Sephora Collection. It also provides in-store beauty services, such as makeup applications and brow waxing, making it a comprehensive destination for beauty enthusiasts.