senti senti

Senti senti, established in 2009 as oo35mm, is a premier New York City-based beauty retailer specializing in hard-to-find Asian beauty, indie skincare, and curated cosmetic products from around the world. With physical locations in Manhattan's Chinatown and Williamsburg, Brooklyn, the shop has cultivated a reputation as a welcoming space for beauty enthusiasts. It is highly regarded for its expertly researched and tested product selection, which includes both cult favorites and emerging brands in skincare and makeup. The business actively engages with the community through brand pop-ups and events, such as those featuring estheticians, solidifying its status as a respected authority in the niche beauty retail space.