SEPHORA

Sephora is the world's premier multinational prestige omni-retailer, founded in France in 1969 and owned by the luxury conglomerate LVMH. The brand is celebrated for pioneering the 'assisted self-service' retail model, encouraging customers to freely explore and test an unrivaled assortment of products from nearly 340 curated brands, alongside its own private label, Sephora Collection. Operating over 2,700 stores globally, including its first US location in New York City in 1998, Sephora is a dominant force in makeup, skincare, fragrance, and hair care. The Brooklyn location serves as a key retail hub, offering in-store services, makeovers, and free beauty classes to foster a welcoming and inclusive shopping experience.