SEPHORA

SEPHORA is a French multinational retailer and a global leader in prestige omni-retail, founded in Limoges, France, in 1969. Owned by the luxury conglomerate LVMH, the brand pioneered the "assisted self-service" model, encouraging customers to freely explore and test products. The Brooklyn location is one of over 2,700 stores worldwide, offering an unrivaled assortment of makeup, skincare, fragrance, and hair products from nearly 340 curated brands, alongside its own Sephora Collection. It is recognized for its Beauty Insider loyalty program and in-store services, including makeup application and free beauty classes.