Stéle

Stéle is a highly acclaimed niche fragrance boutique that has quickly become one of New York City's buzziest independent retailers since opening its Williamsburg location in April 2024. The store, whose name means "an ancient stone monument," was founded by Jake Levy and Matt Belanger and is celebrated for its luxurious, art-focused aesthetic, featuring custom marble and stone displays. Stéle curates a globally sourced collection of artisanal perfumes, candles, and indulgent body and home products, offering an immersive and transcendent shopping experience for fragrance aficionados. It is recognized for its unparalleled selection of exclusive indie brands and its commitment to elevating scent to an art form.