PRO Makeup
Ulta Beauty is a prominent American beauty retailer, established in 1990 (initially as Ulta3), that has grown to become the largest beauty retailer in the U.S.. It operates as a one-stop destination, offering an extensive range of cosmetics, fragrances, skincare, haircare, and nail products, encompassing both mass-market and prestige brands. Beyond its vast product assortment, Ulta Beauty also features full-service salons within its stores, providing hair, skin, brow, and makeup services. The Capitola location, like others, is praised for its wide selection and the expertise of its salon professionals, contributing to its 4.1-star rating from 272 reviews. The company is recognized for its commitment to personalized service and its industry-leading Ultamate Rewards loyalty program.