
Ulta Beauty is a prominent American beauty retailer and salon chain, established in 1990. Headquartered in Bolingbrook, Illinois, it has grown to become the largest U.S. beauty retailer, operating over 1,355 stores across all 50 states. Ulta Beauty offers an extensive selection of more than 25,000 products from approximately 500 well-established and emerging beauty brands, encompassing cosmetics, fragrances, skincare, haircare, and its own private label. Each store also features a full-service salon providing hair, skin, brow, and makeup services. The company is recognized for its personalized service, inviting store environment, and the industry-leading Ultamate Rewards loyalty program. Customer reviews frequently commend the well-organized layout, diverse product range, knowledgeable staff, and the exceptional skills of its salon stylists. Ulta Beauty also hosts masterclasses, further solidifying its position as a comprehensive beauty destination.