PRO Makeup
Ulta Beauty, established in 1990, is the largest beauty retailer in the United States, operating on a comprehensive retail and service business model. Headquartered in Bolingbrook, Illinois, the company offers an extensive range of beauty products, including cosmetics, fragrances, skincare, haircare, bath and body products, and beauty tools, from both high-end and mass-market brands. Each Ulta Beauty location also features a full-service salon, providing hair, skin, brow, and makeup services, creating a differentiated shopping experience for beauty enthusiasts. The company is recognized for its robust Ultamate Rewards loyalty program, which significantly contributes to customer engagement and repeat purchases. Ulta Beauty is praised for its wide product selection and the convenience of its integrated retail and salon offerings.