SEPHORA at Kohl's

SEPHORA at Kohl's is a strategic retail partnership that embeds a premium beauty destination within the Kohl's department store in Chino. This store-within-a-store concept, which began rolling out in 2021, offers a curated yet extensive selection of makeup, skincare, hair, and fragrance from over 125 prestigious brands. Designed to make prestige beauty more accessible, the Chino location provides the signature Sephora experience, complete with trained Beauty Advisors for personalized consultations. This collaboration successfully attracts new and younger customers to Kohl's while expanding Sephora's physical footprint, creating a convenient one-stop-shop for both beauty and department store needs.