PRO Makeup
SEPHORA at Kohl's in Collinsville, IL, represents a strategic partnership bringing Sephora's renowned prestige beauty retail experience into Kohl's department stores. Sephora, founded in France in 1970, is a global leader in personal care and beauty products, offering an unparalleled assortment of cosmetics, skincare, fragrances, and hair care from nearly 340 brands, alongside its private label, Sephora Collection. The collaboration, launched in Fall 2021, aims to make prestige beauty more accessible to a broader customer base. This immersive shop-in-shop concept allows customers to explore and purchase a curated selection of top beauty brands while also earning both Beauty Insider points and Kohl's Rewards. The partnership has been successful, significantly contributing to Kohl's Accessories segment and driving cross-shopping.