PRO Makeup
SalonCentric, located in Coralville, Iowa, is a premier wholesale distributor dedicated exclusively to licensed beauty professionals. Established in 2008 as a subsidiary of L'Oréal USA, it serves as a vital resource for the local stylist community, providing access to over 120 industry-leading brands including Redken, Matrix, and Mizani. While the store's primary focus is high-performance hair care and color, it also offers professional nail, skin care, and makeup supplies from brands like OFRA and Palladio. Beyond retail, the Coralville branch features an education studio for technical masterclasses. Professionals praise the store for its well-organized inventory and the expertise of its staff, making it a cornerstone for regional salon businesses.