Ulta Beauty

Ulta Beauty at Alpha Parkway Plaza in Dallas is a cornerstone of the local beauty scene, offering a comprehensive retail and service experience. Established as part of the national chain founded in 1990, this location provides access to over 500 brands ranging from drugstore favorites to prestige labels like MAC and Chanel. Beyond retail, the store features a full-service salon specializing in hair styling, skin treatments, and professional makeup applications. It is particularly noted for its Benefit Brow Bar and expert lash services. While reviews for this location are mixed regarding wait times, customers consistently praise the vast product selection and the convenience of having professional beauty services available in-store.