PRO Makeup
Ulta Beauty, established in 1990, stands as the largest beauty retailer in the U.S., offering a comprehensive "all things beauty" experience. The company's business model is primarily driven by the retail sale of a vast assortment of cosmetics, fragrances, skincare, and haircare products, encompassing both prestige and mass-market brands. Each Ulta Beauty location, including the Denton, TX store, also features an in-store salon providing a range of beauty services such as hairstyling, makeup applications, and brow services. While services contribute a smaller portion to overall revenue, they enhance the brand's appeal as a convenient, one-stop beauty destination. The Denton location maintains a 3.8-star rating, reflecting a generally positive customer experience with its extensive product selection and accessible services.