PRO Makeup
Ulta Beauty is a prominent beauty retailer in the United States, offering a comprehensive "one-stop shop" experience for a vast array of beauty products and services. Established in 1990, the company has grown to become the largest beauty retailer in the US, providing cosmetics, skincare, haircare, and fragrance products from over 600 brands, encompassing both mass-market and prestige options. Each Ulta Beauty store typically includes a full-service salon, offering professional hair, skin, and makeup services. The business model is primarily driven by merchandise sales, with makeup representing the largest product category. Ulta Beauty is recognized for its extensive product assortment, loyalty program, and omnichannel approach, aiming to make beauty accessible and personalized for its diverse customer base.