SalonCentric

SalonCentric, located on SE 14th St in Des Moines, is a premier wholesale distributor dedicated exclusively to licensed beauty professionals. Established in 2008 as a subsidiary of L'Oréal USA, it serves as a vital resource for the local salon community, offering a vast selection of industry-leading brands like Redken, Matrix, and Moroccanoil. While primarily focused on professional hair color and care, the store also provides high-quality nail, skin, and makeup supplies. Known for its knowledgeable 'Beauty Gurus' and commitment to professional growth, the Des Moines branch is highly rated for its organized inventory and helpful on-site education opportunities.