SEPHORA at Kohl's

SEPHORA at Kohl's in East Brunswick, NJ, represents a strategic partnership bringing a premium beauty retail experience to Kohl's customers. Launched in 2021, with the East Brunswick location opening in June 2022, these shop-in-shops offer an extensive selection of makeup, skincare, fragrance, and hair brands. Staffed by Sephora-trained Beauty Advisors, the store provides personalized consultations and beauty classes, aiming to deliver the signature Sephora shopping experience within a convenient department store setting. This collaboration has quickly established itself as a significant destination for beauty enthusiasts seeking both popular and emerging brands.