PRO Makeup
Sephora at American Dream is a premier beauty destination located in East Rutherford, New Jersey. Since its opening in October 2020, this expansive retail hub has become a cornerstone of the mall's luxury and lifestyle offerings. As part of the global LVMH portfolio, the store features an unrivaled selection of over 250 prestige brands, including Fenty Beauty, Rare Beauty, and Sephora Collection. Beyond retail, the location boasts a dedicated Beauty Studio where licensed advisors provide professional makeup applications, personalized skincare consultations, and interactive beauty classes. Highly regarded for its modern 'assisted self-service' model and expert staff, it serves as a vital resource for both casual shoppers and beauty professionals.