PRO Makeup
SEPHORA at Kohl's in Edwardsville, IL, represents a strategic partnership that brings Sephora's renowned prestige beauty experience into a convenient Kohl's department store setting. Launched in 2021, this shop-in-shop offers a curated selection of over 125 popular brands across makeup, skincare, hair care, and fragrance, including bestsellers like FENTY BEAUTY by Rihanna and Rare Beauty by Selena Gomez. The concept aims to make high-end beauty products more accessible to a wider audience, providing an immersive environment with opportunities for product testing and discovery. Customers benefit from Sephora's Beauty Insider program and Kohl's Rewards, earning double points on purchases. The Edwardsville location is praised for its accessibility and for bringing a premium beauty shopping experience closer to local residents.