PRO Makeup
Ulta Beauty is a prominent beauty retailer in the United States, renowned for its comprehensive "all-in-one" business model that combines a vast assortment of beauty products with in-store salon services. Established in 1990, Ulta Beauty offers over 25,000 products from approximately 500 to 600 well-established and emerging beauty brands, encompassing cosmetics, fragrance, skincare, and haircare, alongside its own private label. Each Ulta Beauty location, including the Euless, TX store, features a full-service salon providing hair, skin, brow, and makeup services. The company's success is further driven by its industry-leading Ultamate Rewards loyalty program, which accounts for a significant portion of its sales. The Euless, TX location maintains a respectable rating of 3.9 stars based on 554 reviews.