PRO Makeup
SEPHORA at Kohl's in Fenton, MO, represents a strategic partnership launched in 2021, bringing a curated selection of prestige beauty to a broader audience. This shop-in-shop concept offers an immersive retail experience, featuring over 135 top brands across makeup, skincare, hair, and fragrance categories. Customers can explore bestsellers from renowned labels like Fenty Beauty and Rare Beauty, receive personalized consultations from Sephora-trained Beauty Advisors, and participate in beauty classes. Praised for making aspirational beauty more accessible, Sephora at Kohl's integrates the popular Beauty Insider loyalty program, allowing shoppers to earn and redeem points. The partnership has successfully attracted new and diverse customers, enhancing the overall beauty shopping experience within Kohl's stores.