PRO Makeup
Ulta Beauty, established in 1990, is the largest specialty beauty retailer in the U.S., renowned for its unique business model that integrates a vast selection of mass and prestige beauty products with a full-service salon. Operating from its Fort Smith location, Ulta Beauty offers a comprehensive shopping experience, allowing customers to explore cosmetics, skincare, haircare, and fragrances alongside professional salon services. The in-store salon provides a wide array of treatments, including hair services, makeup applications, brow shaping, and skincare, catering to diverse beauty needs. Praised for its extensive product assortment and convenient, all-in-one approach, Ulta Beauty has cultivated strong customer loyalty through its Ultamate Rewards program and commitment to accessible beauty.