PRO Makeup
Ulta Beauty, established in 1990, is the largest specialty beauty retailer in the United States, offering a comprehensive "All Things Beauty, All in One Place®" experience. The company's business model primarily focuses on merchandise sales, encompassing a vast array of cosmetics, skincare, haircare, fragrances, and beauty tools from both mass-market and prestige brands. Complementing its extensive product selection, each Ulta Beauty location features an in-store salon providing a range of services including hair, skin, makeup, brows, and ear piercing. Praised for its broad product assortment and integrated services, Ulta Beauty has solidified its position as a leading destination for beauty enthusiasts nationwide. The company also hosts events like Ulta Beauty World, which includes masterclass packages.