PRO Makeup
Happy Beauty Co. is a vibrant retail destination specializing in accessible and affordable beauty products, offering a diverse range of items for $9.99 or less. Launched in 2023 as a spinoff of Sally Beauty, it provides a brick-and-mortar shopping experience across multiple locations in the Dallas-Fort Worth and Phoenix areas. The store features over 7,000 products from 80 global brands, encompassing makeup, skincare, fragrance, bath & body, nails, and hair care. Happy Beauty Co. is praised for its extensive selection and competitive pricing, aiming to make quality beauty products available to budget-conscious shoppers. The stores are designed to be engaging, often including interactive elements like product sampling and a "Bonus Bliss Machine" for complimentary gifts.