Shop Miss A

Shop Miss A, founded in 2013 by Jean and Kenneth Baik, is a prominent online beauty and lifestyle retailer renowned for its extensive range of affordable, cruelty-free makeup, skincare, and beauty tools, with many items priced at just $1. The brand, which includes its popular in-house line AOA Studio, aims to make beauty accessible to budget-conscious consumers. While primarily an e-commerce platform, Shop Miss A has expanded to include physical store locations. Customer reviews are mixed, often praising the product affordability and variety, but sometimes noting concerns regarding shipping and customer service.