PRO Makeup
Ulta Beauty, established in 1990, is the largest U.S. beauty retailer, renowned for its "all-in-one" approach to beauty. Headquartered in Bolingbrook, Illinois, the company offers an extensive selection of over 25,000 products from approximately 500 well-established and emerging beauty brands, encompassing cosmetics, fragrance, skincare, haircare, bath and body, and beauty tools. Beyond its vast retail offerings, each Ulta Beauty location features a full-service salon providing hair, skin, brow, and makeup services, along with ear piercing. The business model emphasizes convenience, value, and a distinctive shopping experience, supported by its industry-leading Ultamate Rewards loyalty program. Ulta Beauty is praised for its personalized service and inviting store environment, making it a premier destination for beauty enthusiasts.