Ulta Beauty

Ulta Beauty is the largest beauty retailer in the United States, offering a unique model that combines mass-market and prestige cosmetic brands all under one roof. Founded in 1990, the company has grown to over 1,400 stores, each featuring a vast selection of makeup, skincare, fragrance, and hair care products. A key feature of the Ulta experience is the full-service salon integrated into each location, providing professional hair, skin, and brow services. This hybrid approach of retail and service makes it a comprehensive destination for beauty enthusiasts, praised for its wide product variety and accessible price points.