PRO Makeup
Sephora at Kohl's in Howell Township, NJ, is part of a strategic partnership launched in Fall 2021, bringing Sephora's renowned beauty retail experience into Kohl's department stores. This immersive shop-in-shop offers a curated selection of prestige makeup, skincare, hair, and fragrance products from over 135 popular brands, including Fenty Beauty and Rare Beauty. Staffed by Sephora-trained Beauty Advisors, the location aims to make high-end beauty more accessible to a broader customer base. The partnership has seen significant growth, with sales exceeding $1.4 billion in 2023 across its expanding fleet of stores. While offering the convenience of shopping for beauty alongside general merchandise, customer reviews for Sephora at Kohl's locations are mixed, with some feedback noting differences from standalone Sephora stores.