PRO Makeup
Ulta Beauty, established in 1990, is the largest beauty retailer in the United States, headquartered in Bolingbrook, Illinois. Renowned for its "all-in-one" concept, Ulta Beauty offers an extensive selection of cosmetics, skincare, haircare, fragrances, and beauty tools, encompassing both mass-market and prestige brands. Each of its numerous locations features a full-service salon providing a wide array of hair, skin, brow, and makeup services. The business operates on a hybrid retail and service model, with product sales constituting the primary revenue stream. Customers frequently praise Ulta Beauty for its vast product diversity, inviting store layout, and knowledgeable staff, making it a comprehensive destination for beauty enthusiasts.