Ulta Beauty

Ulta Beauty, established in 1990, is the largest beauty retailer in the United States, offering a comprehensive shopping experience that combines an extensive product assortment with in-store salon services. The company's business model primarily revolves around the retail sale of over 25,000 beauty products from approximately 500 brands, encompassing cosmetics, fragrances, skincare, haircare, and bath and body items, including its private label. Each Ulta Beauty store also features a full-service salon providing hair, skin, brow, and makeup services. Praised for its broad selection and knowledgeable staff, Ulta Beauty is a premier destination for beauty enthusiasts seeking both mass-market and prestige brands.