PRO Makeup
Beauty Supply Warehouse (BSW), established in Las Vegas in 2002, pioneered the "superstore" concept for beauty retail. Differentiating itself from typical supply stores, BSW operates massive retail facilities, averaging 20,000 square feet, across multiple states. The store is a one-stop destination, renowned for its extensive inventory, including a massive wig department, thousands of hair extensions, and a comprehensive cosmetics department. Each location also features a full-service beauty salon, typically licensed to independent contractors, cementing BSW's role as a central hub for both professional and consumer beauty needs. The business is praised for its variety, value, and commitment to being a premier source for hair, skin, and makeup products.