Bath & Body Works

Bath & Body Works, founded in 1990, is a globally recognized specialty retailer celebrated for its extensive range of personal care and home fragrance products. The brand is known for creating an immersive sensory shopping experience, offering a diverse portfolio that includes fine fragrance mists, body lotions, shower gels, 3-wick candles, and hand soaps. With a strong emphasis on seasonal collections and new product launches, Bath & Body Works maintains significant brand recognition and a loyal customer base, particularly among younger consumers, ranking as Gen Z's top fragrance brand. The company operates numerous physical stores, providing accessible luxury and affordable indulgence in fragrances and body care.