PRO Makeup
Ulta Beauty, established in 1990, is a leading specialty beauty retailer in the United States, renowned for its comprehensive omnichannel model that integrates a vast selection of beauty products with in-store salon services. The company offers a diverse assortment of cosmetics, skincare, haircare, and fragrance products, spanning both mass-market and prestige brands. Praised for its extensive product offerings and inclusive approach to beauty, Ulta Beauty provides an inviting shopping experience. In addition to retail, many locations, including the Lexington, KY store, feature full-service salons offering hair, skin, makeup, and brow services. While customer feedback often highlights the broad selection, some reviews indicate areas for improvement in customer service consistency.