Beauty First - O Street

Beauty First - O Street is a well-established beauty supply store and full-service salon located in Lincoln, Nebraska. Part of a locally owned and operated chain founded in Nebraska in 1985, Beauty First is recognized as one of the state's largest beauty supply retailers. The O Street location offers a wide selection of professional hair, skin, nail, and cosmetic brands, alongside comprehensive salon services including haircuts, styling, color, esthetics, and massage. Praised for its knowledgeable and friendly staff, Beauty First is dedicated to providing expert advice and a positive customer experience, making it a go-to destination for beauty enthusiasts in the community.