SEPHORA

Sephora is a French multinational retailer of personal care and beauty products, founded in 1970. Owned by LVMH, it is renowned for its unique "open-sell" environment, encouraging customers to explore and try an extensive assortment of products from carefully curated brands, including its own Sephora Collection. The Lincoln, NE location, like other Sephora stores, offers a wide range of makeup, skincare, fragrance, and haircare, alongside beauty services such as makeovers and classes. With a 4.2-star rating, customers frequently praise the store's diverse product selection and the helpfulness of its staff, contributing to its reputation as a premier beauty shopping destination.