Ulta Beauty

Ulta Beauty, founded in 1990, stands as the largest beauty retailer in the United States, offering a comprehensive destination for all beauty needs. The business model uniquely combines an expansive retail selection of over 25,000 products from approximately 500 mass-market and prestige brands with full-service in-store salons. Praised for its wide assortment and integrated services, Ulta Beauty provides hair, skin, brow, and makeup services, including consultations and workshops. This hybrid approach positions Ulta Beauty as a respected and accessible leader in the beauty industry, catering to diverse customer preferences.