Ulta Beauty

Ulta Beauty is the largest specialty beauty retailer in the U.S., established in 1990 with the vision of offering "All Things Beauty, All in One Place®". This comprehensive destination provides over 25,000 products from approximately 500 to 600 well-established and emerging beauty brands across all categories and price points, including cosmetics, fragrance, skincare, and haircare. Each Ulta Beauty store, including the Lincoln, CA location, features a full-service salon offering professional hair, skin, brow, and makeup services. Praised for its extensive selection and in-store services, Ulta Beauty is a respected leader in the beauty industry, known for its customer loyalty program and immersive shopping experience.